Experimentation Culture Awards

2025, May 22 - Virtual, Worldwide

The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Goal is to help people trying to grow an evidence-based decision-making culture by pushing them in the right direction.This is done by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.All 15 jury category nominations of the 2025 awards our now live on the website - read their stories!Winners announced in the live broadcast on May 22, 2025 which also includes keynote presentations by past nominees.Sign up to get your free ticket for the live broadcast.

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Experimentation Elite

2025, June 4/5 - Birmingham, United Kingdom

Experimentation Elite is the successor to Conversion Elite and Digital Elite Day. Organizers Jackie Bissell and Craig Rayner are now entirely focused on experimentation with this bi-yearly event, which attracts around 200 attendees.This event is a single-track and English-spoken event. This time, there will be keynotes from Ruben de Boer, Juliana Jackson, Nils Stotz, and Katie Dove.The conference also has an awards gala dinner and workshops + mentorship on the first day of the event.We have a 10% discount code for our email list subscribers.

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Growth Minded Superheroes

2025, June 18 - Frankfurt, Germany

The Conference formerly known as Growth Marketing Summit is now Growth Minded Superheroes.#GMS is a 700-person event in Frankfurt about Conversion Optimization and Experimentation. The event is run by Julia Rumpf, André Morys and the team at Konversionskraft. It's a single-track event with English-spoken sessions only, and the tickets are currently available for early bird pricing.This year, you can listen to speakers like Els Aerts, Jorden Lentze, Lucia van den Brink, and David Mannheim.We have a 15% discount code for our email list subscribers.

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EXL

2025, October 21/22 - Austin, United States

EXL is The Conference formerly known as CXL live.This year, the conference agenda is built around two core themes: Growth and Platform. Every talk, workshop, and speaker will align with one of these focus areas.Speero, the organizer, designed the event to ensure the people you should meet, you meet. They hand-curate discussion roundtables and facilitate connections.Among this year's keynote speakers are: Guillaume Cabane, Elena Verna, Martin Tingley, and John Culter.Sign up for upcoming discount codes

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The Conference known as Conversion Hotel

2025, November 21/22/23 - Texel, The Netherlands

Conversion Hotel is an experience like no other. This yearly 3-day event on Texel island in the Netherlands will push the boundaries of your knowledge and ignite a passion for experimentation and CRO within you. Survive the wild!This is fully English spoken event for max. 235 attendees. This year is going to be year #12, and again it includes world-class content with keynote speakers and unconference sessions.Applications are based on segments and partly motivation, causing a curated diverse, knowledgeble, and fun community who are offered a sandbox to play and make connections.Sign up to stay updated about our yearly ticket raffle!

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Thank you,You will soon receive our welcome email (which could take 5 minutes), followed within an hour with info on our current discount codes and free ticket raffles.This will be sent to your email address via our info@conversion.events account (please put our email address on your safe-/whitelist).

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